It was a funny meme and definitely not meant to be harmful. Assuming that you are getting paid salary to do the modeling and they are posting the content on your behalf on their channels getting a 10% or 20% commission I think is a pretty good deal. Mid-tier (100k - 500k followers: $1,000 - $5,000 per post). It's also why companies often ask what a fair price for hiring an influencer is. Creators at this level are looking for opportunities to assert their category credibility and gain more followers and engagement. Owning and maintaining usage rights over influencer-created content is an incredibly efficient way to walk away with studio or agency quality work at a fraction of the investment, and paid amplification ultimately allows brands to reach a high volume of desirable consumers at a reasonable CPM, CPC or CPE. If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $12003. An influencer price calculator helps estimate what you should pay an influencer, based on factors like follower count and engagement rate. She added that her clients usually allow this usage as long as it occurs within a short time frame of the influencer's original post and the brand tags the creator. If she's not creating fun content features for brands, you'll catch her producing social media videos for them too. If an influencer creates an idea, produces content, and posts in his . In-Feed Post: $100 per 10,000 followers (x3 for above average engagement rate). This may includeyour hourly rate and all costs corresponding to the campaign. Its important to note utilising influencer content in your external collateral is more cost-effective compared to working with a studio or agency for often the same standard of work. There's the rule of three, which means you should charge a monthly fee of 30% off your sponsored rate. After typing in your target niche and location keywords, you can: Identify business leads with the largest audiences. However, some brands will try to sneak it into the contract in order to avoid paying extra fees so make sure you read your contracts carefully! Brand Category: Beauty. As for deliverables, check out this breakdown which I find very helpful: A brand will sometimes request exclusivity which means they dont want you to work with any competing brands for a certain period of time. In a nutshell, whitelisting is a great opportunity for brands to gain traction with ads, utilize your look-alike audience and really maximize their influencer marketing strategy. Standard commissions are in the range of 10-20% and anything upwards of 40% can be very attractive to influencers. And if they dont think theyll sell anything, they wont be keen on this offer. I was thinking a 70/30 split of the profits. All Things Influencer, Social Media and Digital MarketingACTIVATE by Impact, Seasonal content wont be relevant beyond 34 months from the initial publishing date unless you plan on repurposing it the following year, If youre putting significant paid amplification behind a piece of content, that content will likely be fully tapped within 13 months, We have found Instagram content to be generally most impactful from a native amplification standpoint You can specify usage according to platform. Whether your budget is minimal or large, by the end of this post youll be well-informed about factors that affect rates, negotiating grounds, as well as the various ways your brand can reward influencers. What she was paid: $1,500 and a $100 gift card (originally offered $800 and negotiated) The price tag of an influencer may depend on the type of influencer youre dealing with. 10,000 followers = $100 for 1 in-feed post.3 months exclusivity = $300. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. Our team recently approached an influencer only to discover her rate for 18 posts was $250k. Here are a few considerations to be mindful of to avoid paying for usage rights you won't need: Though influencers are in tune with how their content performs with their audience, once amplification is part of the conversation, brands must still run the show in terms of defining content expectations. Let's find out what they are guided by when assessing their work. You must value yourself and set your rates accordingly, plus add tax! Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. As a result, Usage Rights are becoming the most hotly negotiated aspect of an influencer's contract. She said brands have sought more access and control as the industry has developed, which is why usage rights have popped up in contracts more frequently. Sharing how to figure out how much to charge for sponsored posts. Want to learn more about Bloglovin or ACTIVATE? But as brands get savvier about repurposing content, so too do creators and their managers. Writing a blog post is also another talent. In summary, the majority of respondents increased the budget for influencer marketing for 2021. Because not all followers will be reached and not all followers will engage with their content. However, there are some tips on how much you should charge brands for usage rights. If you plan to repurpose an influencer's content, be sure to discuss that with them ahead of time and outline the terms in the influencer contract.Some influencers will charge more for content that's going to be reused. If newbie and micro-influencers are on your list, offering extra exposure on your social channels may be of interest to them as theyre always looking for ways to grow their influence. The standard marketing usage rights consist of a 30-90 day window, and that's plenty of time to utilize influencer content for your own social media marketing. Usage rights often impact the fee the influencer charges a brand. Have they exceeded performance expectations? In this case study published by a well-known influencer platform, a popular hair company actually saved $450,000 by partnering with nano-influencers. However, theres more to a percentage of sales in order to make this method successful. "When usage becomes broader, more money is asked for," Schreyer said. 7. Lauren McGrath is the vice-president of studio and SaaS strategy at ACTIVATE, which partners with brands and influencers to tell engaging and compelling stories across social media, at scale. This is probably the first thing that comes to mind when paying an influencer. ACTIVATE is uniquely positioned to support these type of asks through our Content Only Collaborations feature. It can be costly to request usage rights that may never be used; on the other hand, neglecting to secure usage rights at the start of a sponsorship may cost a brand more down the road when the content is createdand the brand's leverage has weakened. The bonus perk here for influencers is the chance to network within the industry. Feeling generous? $2,000 for Static Post x 20% = $400 Licensing Fee for 30 days (about 1 month or 1, 30-day period) $400 Licensing Fee x 3 Months = $1200 Licensing Fee for 3 Months. The additional cost for usage rights is offset by the benefit for the brand. For our example, that's $60,000 / 231 which is $259.74. 30 going to the influencer. Thanks in advance! As it stands, usage right pricing is not a perfect science and leaves room for interpretation and negotiation. A simple rule of thumb for digital rights and licensing is to charge a 20% fee for every 30 day period. With whitelisting, the brand runs paid ads using a post made on the Influencer's account. In addition, influencers may even be sought out to capture content in various formats beyond what they create for their own channels, Five Whitepaper Design Mistakes That Are Costing You Leads, What the Most Successful Content Marketers Do Differently, How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast], Five Serious Content Marketing Mistakes You Need to Avoid, Your First New Content Marketing Tool for 2023 Should Be Your Sales Team, How to Create a B2B Marketing Podcast in 2023And Why You Should. and I tell everyone that I am just a blogger, content creator, and business owner like everyone else. In some instances, this may even require an influencer to capture content in multiple formats entirely separate from the content created for their own channels. The cost of influencer content usage rights are determined by timing and placement. Hey Jordan, thanks for your comment and congrats on being innovative! As a rule of thumb, ACTIVATE strives to create partnerships that support a creator value proposition extending beyond compensation. As one of the newer marketing strategies on the block, influencer pricing is far from set in stone. The thing about offering commissions is that influencers must first commit themselves to promotion activities upfront. Use these rates as a base but remember the factors discussed earlier. If you want to have the rights to the content your influencer produces for advertisements or to later repurpose, chances are this will affect the influencer's rate. An influencers engagement rate will create somewhat of a practical estimation of the potential number of people that will actually engage with a post. A nano influencer with 8k followers is not in the same league as a mega influencer like Kylie Jenner (the highest-paid influencer at $1.2m+ per Instagram post) with 177m followers. When influencers charge this way, we recommend adding an optional extension clause to your contracts. Therefore 100,000 followers would equate to $1,000 in payment. With outlets ranging from brand social channels Fees to trademark a business name. Brands are thoughtfully picking and choosing where and how to amplify influencer content. Hope the advice helps! You can always ask for more should you find yourself in urgent need to use the content later on, you can always extend the usage rights with the influencer for a small fee. We know that influencer pricing can vary wildly depending on an influencers reach, engagement and content category. In my opinion, perpetuity is never a good idea but if you want to know how to sell rights to your content in perpetuity take your photography rate and multiply it by the highest usage rate (60%) for 1 year, then multiply by 3 years (average lifetime of an image). Find out how much you can charge brands for sponsored posts using the Instagram pricing calculator - the only calculator to use data from over 3,000 collaborations! Hey Laura-May, absolutely! Hence why experienced influencers may not be interested here. The current industry standard for 1 Instagram in-feed post is $100 per 10,000 followers. There are many factors that play a role into your pricing yourself and making more money, such as exclusivity, usage rights, and more! Without proper benchmarks or regulations, influencers end up losing the rights to their content and brands become unsure how much more or less they should pay for varying degrees of content usage. However, these are VERY much ballpark figures and some influencers can cost way below these rates while others will be much more expensive. Join 12,000+ smart professionals who subscribe to my regular updates. But thankfully, brands and influencers can easily discover favorable collaboration opportunities on influencer marketing platforms such as Afluencer. This fee is usually well worth it for both parties. As we now know, this will have a direct impact on pricing. Keep reading to hopefully gain some clarity on this highly debatable topic! These terms are to be agreed by both talent and brand before the start of a campaign. Collaboration total = $570 ($300 for photo and $270 for 3 months usage). Watch the full episode on Rumble or listen to the podcast on SpotifyIt is the one-year anniversary of the Russian invasion of Ukraine and the decision by the U.S. and its NATO allies to treat the war as its . In influencer marketing, the influencer owns the rights to their content and the brand has to be granted, or purchase, those rights. Usage rights largely depend on two factors: . How Many Followers Do You Need to Be Considered an Influencer Anyway? Marketers generally approach usage rights in the following time increments: 1 to 3 months: Little to no incremental fee; Can usually be negotiated into an influencer's baseline fee; But sometimes the brand wants more elaborate usage rights, like the ability to re-use the influencer's content in its advertisements and paid marketing, suchas a boosted post on Instagram or Facebook or in a brand email to customers. However, its really not ideal to work with an influencer for a single-post promotion. Not all influencer posts are published permanently. According to the USPTO website, the trademark fees you'll pay depend on: The number of trademarks you seek. Theyre more likely to see the benefit of having their content amplified in order to grow their follower count and are therefore less likely to charge a fee for that service. Learning how to set your rates as an influencer for terms such as usage rights, exclusivity and whitelisting can be tough as there is no clear industry standard. #Facts The most common way brands seek to re-use content is by re-posting the influencer's content on the brand's social media page whether that's re-sharing an Instagram Story or re-posting the content on the brand's feed. $400 to $4,000, with extended usage rights and exclusivity. Schreyer has worked with content creators for nearly a decade, assisting in negotiations and contract reviews, as well as working closely with marketers and brands. Not only would these opportunities be exciting to influencers, but its also a chance to, Understanding all the factors that impact the value of an influencer can give your brand negotiating power. Any brand deal negotiation should discuss rates and fees and what's included in those prices. According to a report by Altimeter, 57% of marketers said influencer content outperformed brands own content. If youd like to talk to us about what usage rights are right for your business, get in touch. Everything creators need to know about selling content usage rights - Vamp But granting usage rights for long time periods can sometimes become a conflict for creators, said Beca Alexander, the president and founder of Socialyte, an influencer management company. This cost-effective channel has an average price of $10 per post, per 1,000 followers. Question: my account was receiving reels bonuses, but IG flagged a story I posted almost a year ago (several months before eligibility to get the reels bonuses) as promoting self harm. This is a flat fee on top of the photo rights you would charge. Cash payouts are extremely attractive to influencers. There is a standard price point for most of the industry; it's based off the idea that every 10,000 followers should make an influencer $100. Beyond this, though, it can also be used in sponsored content across social media, print and offline billboards. A micro-influencer with less than 1,000 . A brand wants to use your photo for 3 months on their website (digital is 30%).You charge $300 per photo. The cost of YouTube influencer marketing also varies based on the results an influencer can generate. This can be wrapped up in one word: attention. The longer and more elaborate the usage, the higher the price tag for those rights. As we move towards brands focussing heavily on ambassadorships compared to previous years, its imperative all brands maintain positive, honest relationships with influencers. As a content creator, you should be charging for more than just your following. A tier for our influencer with 10,000 might look like: 1,000 to 5,000 views = $50. It seems fair and it also seems like a simplified way to compensate influencers. I work as a retail associate at a small mom and pop womens boutique. After doing extensive research myself, I have used several formulas to calculate my influencer rates and I will be sharing them in this blog post. At ZINE, when a brand starts a new influencer campaign, we allow them to choose how long theyd like access to the content to repurpose on their channels. Drive traffic from Instagram to your own site7. #4: Length of Term Lastly, influencer marketing costs are also dependent on the length of your contract with an influencer. Take these with a grain of salt and understand that, like everything else in life, prices are negotiable ;-) Facebook $25 per 1000 followers. As a result, influencers must be able to show for a satisfying profile and collab portfolio in order to convince a prospective brand. 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