Log In. Mm-hmm. In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. So let's say, you know, you're making two bucks a copy and you make 5,000 on your advance. I don't know. So maybe it's coming, maybe. WebKevin got into gardening in early 2011 with his first hydroponics setup. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. Right? Kevin: for growth? I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. Oh. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Uh, so that was it. Lives in Las Vegas, Nevada. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. Day. Good. "This year we are growing a ton of tomatoes," said He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. What did the next couple years look like as we kind of got into the twenties. Right. Yeah, for sure. Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. I love it. Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold 'em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. Almost like a ball that you haven't dropped yet. It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. But you could do the same thing in a 15 minute or 15 second TikTok video too. SUNSET may receive compensation for some links to products and services on this website. That implies membership for life and unconditional support. Maybe that's the better. If you dont have a balcony and are gardening entirely inside, for light your dream scenario is a south-facing window, and even then thats not as much for the plant. Quality: Our Guiding Principle This was about 10% of all the recorded Espiritu's in USA. I will click on it. . You know? Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. . Um, so, so I set up a system where that was more resilient. I would say this campaign is a massive success. So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? You know? I can't just ride or die on, on if I drop rankings. You know? And yeah, it's a little more annoying to ship this thing, but it will work way better. Kevin: Third side of product. About the Author. Learning about urban gardening was eye-opening for him. Right. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. You just beat the algorithm cuz you're throwing traffic at it that no one else can compete with, right? So I was going for like really obvious. Along the way where you made those. . Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. So he's grown much more than a website. You probably know more than me. Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? Like an honest signal. Now, the blog's linked on every YouTube video we've ever done. Log in or sign up for Facebook to connect with friends, family and people you know. Mm-hmm. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? Um, and yeah, I think you're right. Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. How much do I need me to be a part of the brand? Um, I would say stick to basic business principles of like, making a more resilient business. You're with epic gardening.com and that entire brand and presence. Maybe at the, at the risk of, um, of, of delaying all the details. Exa here's how to prune it and determine it. Kevin: right? To subscribe to Sunset 101: The Ultimate Guide to Raised Beds, click here. Um, so that was a killer growth move. South is ideal, east and west are OK, north is bad. For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. Um, so that was, that was a growth move that we made in 2018. Right. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. I just don't understand. Right? Um, And he's just doing his best to like become as resilient as he can. Mm-hmm. In 2016, he went from $400 to $4-5k a month from ads and affiliate Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. In the context of blogs, I guess it's a little different right, though. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. Um, so yeah, and just kind of jumping in. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Um, YouTube. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. Yeah. Yeah, good point. Um, final question on that, maybe flipping gears, but putting, putting yourself in the shoes of, of a listener that perhaps. Like what cannot be faked. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. Actually, I think the first episodes had no intro music. That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. Here's how to prune it, determine it. Before we. Jared: Mm-hmm. That wouldn't benefit from having a human person to connect to. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. We'll catch up again soon. And. Um, so we're hiring some competencies that I could get good at. Yeah. So like, I'm, I'm never doing that. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. The blog, it does pretty well. It just, it just doesn't work. Uh, so it's like, why, why would I hamper myself? I, I hear this a lot, so that's why I'm asking this one is people saying, um, and I wrestle with this too. Um, and it would sell out literally in two days. . Kevin: revenue? Jared: You talked about how 2019, by the end of 2019, it was half your revenue. Introducing niche sites.com. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. If you want similar link building PR campaigns for your website, head to search dash intelligence. You don't work 80 hours a week and sleep under your desk. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. Um, you can check that out as well. What was. I believe also a podcast at that point in time. Yeah. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Yeah. So that's on Twitter at Kevin Ofpi two. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. Jared: paradox there, . I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? I think a lot about that. I just tapped a couple friends. Right. Thanks for having me, Jared. So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. Life. What's the culture of the company look like? Right. That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. Jared: Good distinction, . Certainly can, can have some problems, but for me it's worked out pretty well. His mission is to teach 100,000,000+ people around the world how to grow their own food at home. WebKevin Espiritu is the founder of Epic Gardening, a multi-platform online gardening education company. Yeah. Yeah, I think so. 25 Feb/23. Uh, it's really just word of mouth. I would say this campaign is a massive success. Um, and then it'll show up at their door, they'll unload it and they'll slap all the labels on it cuz it was ready in box. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. Are you white labeling, like mm-hmm. I would click on it. Yeah. Mm-hmm. A boiler failure next winter and save money. But, um, yeah, so, so basically what I started to do is build the base. , and actually I thought I was gonna be a farmer. It's less, um, it's less dense. It's doing really great now, I, I personally love following Kevin's gardening advice. As the sing goes, a trial is worth more than a thousand words, and they're offering a special trial just for new customers. WebNo mirando nosotros las cosas que se ven, sino las que no se ven: porque las cosas que se ven son temporales, mas las que no se ven son eternas. Kevin got into gardening in early 2011 with his first hydroponics setup. Richard Obert. Like there's all, when you get to certain levels, there's just operational things you just have to do. So it kind of seems like a great, great way to go relative to accounting at least. Like most people would rather just work a pretty easy remote job at that point in time. Kevin: this, uh, this brand. I want to be in my listeners' ears when they're in the garden. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. You need a customs broker. And there you go. If I'm ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece. Kevin Espiritu is organizing this fundraiser. Um, initially the Epic gardening was actually called Exonics. The music is mostly a collection of traditional praise songs with a rock style. Um, so that was like a traditional piece of media, right. Mm-hmm. Yeah. And so I was like, you know what? I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. It was only about hydroponic gardening. You start looking at your net income on that and your take home and you're like, still, it's not, there's still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff. Right. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. . You, you certainly don't have to, like, life's pretty good at that point. , what, what did you do to get the site going? Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. He made the gardenand teaching people to gardenhis WebView Kevin Espiritu results in California (CA) including current phone number, address, relatives, background check report, and property record with Whitepages. Um, uh, you know what? I hope this video inspires and shows you what's possible with a clever hook. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Like I, there was, I was, I had sales tax nexus in 33 states. For me. And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site. But if, you know, if you're in like a passionate category, cooking, baking, whatever, um, there's this guy, I think Matt Gio, Vani or something like that. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. If youre growing indoors, you need to build a routine. He lived in a condo back then, so he didnt have space for a big backyard soil garden. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. Check reviews, hours, insurance options, & book your appointment today. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. Run with the, the physical. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. Uh, and then again another two x. So, voila, you don't actually need to rely on a non-existent algorithm for, for podcast discovery, there's, there isn't one. You get 5,000 words of content completely free with your order of 10,000 plus traffic. Jared: big. Uh, again, thanks for for joining us. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. Like a real passionate community of gardeners. It's how I kind of came up, so to speak. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. People named Kevin Espirito Find your friends on Facebook Maybe the blog itself, like how much was that a factor? And so I was like, you know what? Here's where to make the cut, right? Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. keystyle mmc corp login; thomson reuters drafting assistant user guide. And it was ad sensee, I believe, still at that time. Uh, he doesn't wanna hire anyone. Um, but yeah, I mean, you, you figured out along the way. My name is Kevin Espiritu, and I run a company called Epic Gardening. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. And I was like, oh, I guess I don't have to do that part myself. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. I'm so curious to hear what you're doing. Menu Log In Sign Up It just seemed to work as far as the earnings piece. . Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. These vertical gardens are all the rage, thanks to lower water use and a strict watering schedule. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. Kevin: what caused you to move over? Well, certainly it, it can't, you, you know, it's me that's running this thing, right? Offers may be subject to change without notice. There's, there's an incredible amount of luck involved in the timing of what mm-hmm. I think probably around 10 million uniques a year. . But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. l observ como un portal se abra en la atmsfera y ngeles descendan para ministrar a los asistentes. Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. , literally getting product from overseas, getting over here. Mm-hmm. There's no way they will not click on it. That's more resilient, right? And what are some of the big things you learned in adding product? , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. or. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. And so I was like, okay, well I need to expand and solidify the strength of the business. Welcome to the Niche Pursuits podcast. 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