Rajamannar offers his own technique of spending five hours each weekend learning about new tech in order to, at the very least, separate the signal from the noise. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. Given this, it is important that marketers be able to identify and know how to use new channels in order to reduce how alienated they are from their own discipline. Linda graduated magna cum laude from Manhattanville College with a Bachelor of Arts in economics. Prior to Adobe, Ann spent 20 years building the iconic Intel Inside brand as VP of Marketing. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. By signing up, you agree to our Terms of Service. Since joining Mastercard in 2010, first as legal counsel and subsequently focusing on digital products in Mastercards Digital Payments & Labs business, Sherri has been at the forefront of several initiatives driving transformation of the payments ecosystem. Organizations Filed Purposes: THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. In partnership with The V Foundation and Childrens Hospital of Pittsburgh, Connors Cure has raised $3.5 million to date. Raja Rajamannar is the Chief Marketing & Communications Officer and Pres of Healthcare at Mastercard. Throughout his two decades at Mastercard, Chiro has played an integral role in helping all customers implement a wide range of products and programs across the U.S. market. He originally joined Mastercard in 2015 when it acquired Applied Predictive Technologies (APT), a leading cloud-based analytics company. Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the president of its healthcare division. The Company's decency quotient , or DQ, drives its culture and everything it do inside and outside itself. At Mastercard, Raja is responsible for successfully leading the companys marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Dont miss your chance to attend one of our upcoming virtual or in-person events! He recently assumed the honorary role of President of the World Federation of Advertisers. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING, AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES. Throughout her 20+ year career, Jennifer has demonstrated a proven track record in developing and executing large-scale, business-buildingpublic relations strategies and critical, crisis management programs. by Raja Rajamannar. Ken is an advisory board member to the World Intellectual Property Organization on the production of the Global Innovation Index and an Expert-in-Residence at Harvard University in the U.S. Mike is a distinguished fellow of the Council on Foreign Relations. . In this role, he is responsible for all human resources (HR) functions globally, including driving cultural transformation, building leadership capability and creating a company that is most valued to work for. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . Noted, P.'s primary income source is Administrator, Currently, We don't have enough information about Cars, Monthly/Yearly Salary, etc. Across the globe, her team activates a multi-platform approach to protect and enhance the company's reputation, highlight Mastercard's differentiated products and services, and inspire its 20,000+ employees. Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. This team has accelerated the personalization efforts of companies such as Starbucks, H&M and Google. . With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful . She also currently serves on the boards of Mattel and Sundance Institute. Lippe Taylor 13 Oct 2020 // 6:03PM GMT. From 2013 to 2017, Mike served as the U.S. Trade Representative, President Barack Obamas principal advisor and negotiator on international trade andinvestment issues. He joined Mastercard in 2016 as Executive Vice President, Mastercard Labs, where he led the teams to create new products and experiences in digital payments, financial inclusion and commercial. Prior to Citigroup, he held a number of senior product, sales and marketing positions with Unilever in India. They enhance the value of payments, improve business performance and elevate consumer engagement for financial institutions, retail and commerce firms, processors, acquirers, fintechs, neo-banks and public-sector institutions. Charles: (03:26) When did creativity first show up in your life? With connections across more than 210 countries and territories, Mastercard is building a sustainable world that unlocks priceless possibilities for all. From 2009-2013, he served atthe White House as assistant to the President and deputy national security advisor for international economic affairs. She is also an alumnus of the Vanguard Leadership Program, where she spent a year working with other corporations on social responsibility for equality and sustainably in markets at risk. In addition, Rich is a veteran of the U.S. Air Force, and the recipient of a number of military awards and civilian decorations, including the Meritorious Service Medal and the State Departments Distinguished Service Award. Ari is an active proponent of the companys financial inclusion commitments, and an active champion of inclusive growth efforts across a number of Asias emerging economies. Linda also led the team responsible for managing merchant and acquirer relationships in the market, as well as business development efforts in co-brand, prepaid, commercial, transit, healthcare and public sector. She serves on the board of MoCADA, the Museum of Contemporary African Diasporan Arts, in Brooklyn, NY, and is the proud founderofWhats Your Twenty, Inc.,a small business in New York City. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. Over the past decade, Sachin has been instrumental in shaping the companys growth and transformation efforts. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company's Healthcare Solutions. Mark Abraham is a Senior Partner and Managing Director in the Seattle office of the Boston Consulting Group. He replaces David Wheldon, CMO at RBS, who has been president since 2015. To counter-act these damaging beliefs, Rajamannar proposes that we understand this next phase of marketing as Quantum Marketing, drawing a parallel between the traditional approach to advertising and classical physics. For much of the past decade, first as chief product officer and then president, Michael was critical to setting the strategy that transformed the companys offerings from a consumer card-centric business to a platform supporting choice in how businesses, people and governments make payments. Related posts. Since then she has continued driving record business and brand growth for Lowes, helping to move Lowes to #31 on the Fortune500 list, increasing penetration with Pro customers, and lifting Lowes to #22 on the Harris Poll of top 100 companies for corporate reputation as well as the top spot for Home Improvement on Fortunes most admired retailers spot. In this role, he led a global team focused on helping retail and banking customers solve pressing business issues with data-driven solutions. In 2014, Stephanie and her husband, Paul Triple H Levesque, established Connors Cure, a fund dedicated to fighting pediatric cancer. This week, we spotlight Raja Rajamannar. Get the latest Forbes updates and relevant offers about Forbes' products and services by sharing your email with us. She brings more than 30 years of global experience in payments and financial services, with positions at Experian, American Express, and First USA/Bank One. Prior to joining Mastercard, Jess led product development at Affinion Loyalty Group after beginning her career at Capital One for over 5 years. Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & many others; he lead the largest production studio for the company for a number of years before becoming the marketing technology thought leader for one of the North American business units. His team also drives the vision and strategy to establish a data-inspired marketing and growth engine for both the direct-to-consumer as well as B2B part of the business. Net Assets. This strategy, combined with the companys customer focus, helped Mastercard evolve and diversify into new areas including real-time payments, open banking, digital identity and other value-added services. Prior to this position, he was director, Investigation and Protections Operations at Blackberry. The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. He also serves as president of the World Federation of Advertisers. In this role, Ken is responsible for the company's innovation agenda, including incubating and bringing new products and services to market, unlocking the potential of emerging technologies, and anticipating changes in customer needs. Meredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. In his previous role as Executive Vice President, Digital Solutions, Jorn oversaw the company's platforms and partnerships in the digital space, including operating systems, device manufacturers, telcos, wallet operators and social networks, as well as the regional teams who deployed Mastercard Emerging Payment products across the world. The Adobe brand has become synonymous with creativity, digital Marketing and the president and deputy national security for! 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