world's first smartphone with 6GB of RAM. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. 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Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Have you found what you were looking for? Top Apple Competitors. Upgrade to remove this ad. COMPETITOR ANALYSIS. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Cost advantage 4. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Xiaomi's market share was 16% in Q2 2021. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. More than 20,000 people are employed with the company, 4. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. It is mandatory to procure user consent prior to running these cookies on your website. Thus, they are a huge threat to Xiaomi. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. By understanding Xiaomi Corp's . The mobile internet company is aggressively increasing the ecosystem of its products and services. For instance, they use their innovation feature to introduce innovative products other than just phones. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The company faced legal challenges in operating in different countries due to some laws in the particular country. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Necessary cookies are absolutely essential for the website to function properly. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. These cookies will be stored in your browser only with your consent. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. can be threats. This report stays updated. Knowing your competitors in business analysis is important if you're a business owner . Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. devices. There are several brands in the market which are competing for the same set of customers. The Motley Fool recommends Cirrus Logic. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Cendrowski, S. (2017, January 24). Designing great products at a reasonable price. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Vivo's Xplay 5 Elite. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Resources owned by Xiaomi entail all assets . that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. This year the Xiaomi 13 is sold in green, black and white colors. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. This ensures greater revenues for Xiaomi. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. This website uses cookies to improve your experience while you navigate through the website. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Its popular mobile phone brands include Mi, RedMi, POCO. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. To appeal to those customers, Vivo sold phones with beefier premium specs. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Xiaomi is one of the leading brands in the consumer electronics sector. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. HTC 7. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. In terms of offering, similarity in storage space and connectivity options. The content on MBA Skool has been created for educational & academic purpose only. Per second sale is mind-boggling. Lava 4. You decide to conduct a market analysis for your business. Gathering and utilising a large fan base. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. A correlation of -1.0 means that prices move in opposite directions. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Changing government policies, import-export duties can hamper business. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. (SPACs), Transportation, Infrastructure & Logistics. Read More. Below are the top 14 competitors of Xiaomi: 1. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. According to statistics, the ownership of smartphones is the highest among the youth. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Continue reading more about the brand/company. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. We also use third-party cookies that help us analyze and understand how you use this website. Include latest OS with regular updates. . GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Share. Micromax. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. But opting out of some of these cookies may have an effect on your browsing experience. 2. To appeal to those customers, Vivo sold phones with beefier premium specs. Xiaomi uses mono-segment and imitative types of positioning. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. 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